Goliath Footwear used the Safety and Health Expo 2009 to launch a brand new logo and vision aiming to shift the perception of Goliath Footwear into a vibrant, modern and innovative footwear supplier. The show was an ideal platform to launch the new branding and a series of new product developments to demonstrate a real understanding of safety footwear solutions now and into the future.
Keen to keep a hold of it's history Goliath also launched a new strapline 'Boots that work since 1880' to illustrate a proud history from the days the company made boots for policemen, miners, navvies and quarrymen in Queen Victoria's era.
Amongst the new products launched at the event were a new skater-style non slip safety footwear range, new GORE-TEX® styles, a lightweight non-metal range, and other speciliast workplace solutions inclduing a new glass workers boot, miners boot and Line walkers boot. These products are due to be rolled out during the next few months and supported by a brand new Goliath Footwear catalogue for 2009 / 2010.